Penny Cook

MSW, President/CEO: Penny’s commitment to changing the culture of aging and long-term care began early in her professional career as a social worker in Rochester, New York and continued as she moved to Colorado. She strongly believes that the care we provide to elders is directly related to the way we, as a society, view aging.

She is passionate about spreading the message that we are in the midst of a revolution about how we age and where we do it. Penny comments that, “no matter whether people live, in nursing homes, assisted living communities or in their family home, we all deserve and should expect respectful and dignified care and support that is centered, directed and tailored to us as individuals.”

Penny Cook, MSW, President/CEO: Penny’s commitment to changing the culture of aging and long-term care began early in her professional career as a social worker in Rochester, New York and continued as she moved to Colorado. She strongly believes that the care we provide to elders is directly related to the way we, as a society, view aging.

She is passionate about spreading the message that we are in the midst of a revolution about how we age and where we do it. Penny comments that, “no matter whether people live, in nursing homes, assisted living communities or in their family home, we all deserve and should expect respectful and dignified care and support that is centered, directed and tailored to us as individuals.”